India Is Not Choosing Between Russia and America. India Is Choosing India.
Geopolitics / India India is not choosing between Russia and America. India is choosing India. The West wants India to take one side. Russia wants India to stay close. And India? For the first time in decades, it is comfortable enough in its own skin to look both of them in the eye and say: […]
Supporting Real Madrid Means Being the Villain in a Story You Did Not Write
Supporting Real Madrid Means Being the Villain in a Story You Did Not Write Football / Personal Supporting Real Madrid Means Being the Villain in a Story You Did Not Write This is not a defence of the club. Madrid never needed one. This is about how billions of people watching the same sport somehow […]
Why Geopolitics Is Just Brand Strategy at a Country Level
Geopolitics / Brand Strategy Why Geopolitics Is Just Brand Strategy at a Country Level Nations run on the same playbook as brands. Positioning, differentiation, reputation, loyalty ecosystems. The tools are identical. The stakes are just existential. Both brands and countries build a story, then spend decades getting the world to believe it. A story people […]