I explain how the world works.
Through brands, sport and power.
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Who I am
Aditya
Badola.
Badola.
Based in India
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I think across disciplines. Most people live in one world. I connect four of them, and that is the edge.
Not a marketing influencer. Not a tech bro. Not a sports analyst. I am someone people follow for how I think. The strategy and consequence behind things everyone talks about on the surface.
Work
All work →
Just launched · flashpoint.adityabadola.com ↗
Flashpoint
A live read on how close the world is to conflict. An interactive 3D globe of 14 global flashpoints, each scored for tension and rolled into one Global Tension Index, with a full breakdown page for every conflict.
Open the globe ↗
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"How close are we to conflict, right now? The whole world, ranked."
Geopolitics
3D Globe
14 Flashpoints
Tension Index
arthnova.com ↗
Arthnova
Business and brand media. The strategy behind iconic companies, sports leagues and celebrity ventures.
Visit site ↗
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"The strategy behind the world's most iconic brands, sports empires and celebrity ventures."
Business
Sports Economics
Celebrity
Brand Moments
predict.adityabadola.com ↗
predict WC
AI-powered match predictor and bracket builder for FIFA World Cup 2026. Built on FIFA rankings, recent form and player data.
Make your predictions ↗
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"Who wins? AI predictions for every WC 2026 match, plus build your full bracket."
AI Predictions
World Cup 2026
Bracket Builder
Leaderboard
geo.adityabadola.com ↗
Geopolitical Standing
My read on how 60+ countries are positioned right now. The real situation, the business angle, the power move, and what to watch next.
Open the map ↗
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"The world, as I read it. Not a news dashboard. My actual take on power, trade and conflict."
Geopolitics
Power Moves
Trade Shifts
Active Conflicts
brands.adityabadola.com ↗
Brand Teardowns
Brand strategy teardowns. One brand per entry, seven fixed sections, the real engine behind the marketing.
Read the teardowns ↗
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"How great brands actually work."
Brand Strategy
Positioning
Marketing Engines
Creative Pitches
Coming soon
More projects in progress. Adding as they ship.
Newsletter
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New writing on business, brands, geopolitics and sport.
Connect
Find me here.
Writing across platforms. Pick yours.
Instagram
Building in public, thoughts, work in progress.
@theadityabadola
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X / Twitter
Short takes, threads and real time reactions.
@theadityabadola
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LinkedIn
Professional updates and long form opinions.
Aditya Badola
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Medium
Long reads and deeper dives on strategy and world affairs.
@theadityabadola
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