I explain how the
world works.
Early 20s. Based in India. Building on the internet and writing about the world.
I am Aditya. I build things on the internet and write about business, geopolitics and sport. In 2025 I built Arthnova from nothing, a digital media platform that breaks down the strategy behind iconic brands, sports empires and celebrity ventures. Every word, every SEO decision, every design choice was done by me.
I write because I think. I am interested in the why behind everything. Why did that brand survive? Why did that country make that move? Why does that athlete perform under pressure when everyone else folds? This site is where those questions go.
Sport is where I first noticed the economics behind things people treat as purely athletic. The IPL franchise model, the Champions League revenue structure, how Wimbledon positions itself as a premium brand. That crossover between sport and business is something I keep coming back to.
Two people shaped how I think about pressure and building from nothing. Dhoni and Ronaldo. One is pure calm, the other is pure fire. Both built everything themselves, no backing, no safety net. Led their countries and clubs to glory on the back of mentality alone. That stays with you.
Lived in Tashkent for a stretch. Been to Italy, France and Switzerland. Covered a good chunk of India. Still adding to that list.